Hi guys, I'd like to know your thoughts on this market sizing question:
"Estimate the average office printing cost of a large corporate bank"
Thanks a ton!
(editiert)
Hi there,
Well, the first question is top-down or bottom-up. I think you could do both, but bottom-up feels more thorough + logical.
Bottom-up
Top-down
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(editiert)
I would agree with Ian's approach and that using a bottom-up approach will yield the best results. You could also try to factor in the cost of the printers themselves to get an even more accurate answer (See below)
Number of employees
x
Sheets of paper printed per day (x 365)
x
% black and white / vs. color
x
Cost per paper and ink (black & white / color)
+
Number of printers (can be derived assuming how many employees share one printer)
x
Annual depreciation $ (Assume average price for a printer and divide by useful life)
-A
(editiert)
That's a good point, thank you for sharing your approach. It really helps me to structure and be more comprehensive when facing this type of not-so-regular market sizing question.
(editiert)
Thank you for taking the time to articulate your approach, it's very helpful!
(editiert)