If profit has declined, but revenue has increased, would you only look at costs? I think there is still a case in which revenue growth may have declined although costs grew at the same (higher) rate as before and hence, the problem is actually slow growth of revenue because costs were growing at the same rate as before. So, we'll need to look at both, even though revenue has grown and in fact, will need to focus on growing revenue, instead of lowering costs. Is my understanding correct?