Hello everyone,
Please kindly help me to solve the market sizing case with the following information,
The number of town population is around 9.5 million and there are 108 shopping malls in the town. The tickets price are differs by days and class (such as regular, 3D, or premiere). The highest number of visitors is during weekends.
I am sorry for the lack of information.
Thank you in advance, everyone!
(editiert)
Hi,
This market sizing question is better solved with a supply approach.
So estimate based on the following components
- Share of this cinema chain in all the malls
- On avg how many halls this cinema has in a mall
- Number of movies per day in a hall (may need to differentiate by weekday and weekend)
- Avg capacity of each hall, i.e. seats
- Occupancy rate of each hall (need to make assumption for weekday and weekend separately; also clarify whether you need to adjust for Friday night or not)
- Ticket prices (weekday, weekend)
- Other revenue stream e.g. F&B (can be a simple % of the total ticket sales for simplicity)
Best,
Emily
Estimate the number of rooms, the average occupancy, the average movies per day and the average price. Calculate it both form the weekend (higher prices, higher occupancy, longer shifts) and for weekdays.
Best,
Antonello
Hello!
Actually, this market sizing promp has more info than what normally you can expect ;)
My approach would be:
1. Estimate number of cinemas > you can calculate the ratio between population and shopping malls, and than extrapolate.
2. Estimate the number of visitors per day on average > leveraging your own knowledge about the topic + the information you got given of high affluence in the weekends
3. Estimate an average price per ticket > taking into consideration the differnt sessions that are layed out in the prompt.
With these 3 points, you have all solved for the classical P x Q.
Hope it helps!
Cheers,
Clara
Hi,
I believe you have more than needed information to solve the case.
Best
(editiert)
