Hello!

One of the dimensions arround which feedback is structured in McKinsey is "attention to detail", and one could say that of this you have plenty!

Indeed, altought by the book this terms don´t mean the same, they are used interchangeably in this context.

Don´t overthink it too much, they are both meant to seem the same (e.g., industry, not to much related to the geographic territory)

Hope it helps!

Cheers,

Clara

Dear anonymous,

Well done, this is the critical resoning that you have to develop as a consultant :)

In this case you could be formally right but both terms are used interchangeably. Before doing a wrong assumption that could affect your performance, I would recommend to clarify it with your interviewer.

Best,
Luca

Hi there,

I agree with the previous comments, often the two terms are used as substitutes although their meaning may actually be different in different contexts.

If you believe the interviewer means geographic markets as for a market entry case but you are not sure, I would clarify that at the beginning as part of the clarifying questions – that would be a legit clarification to ask.

Best,

Francesco

I believe you are over-thinking this. :)

Your first observation is correct...they are used interchangeably.

If you are ever in doubt of what is meant or required in the case interview, then just ask a clarifying question.

Kind Regards,

Adam

Hi! Usually the geography is meant, but just double-check with you interviewer before answering.