Market Sizing Question: Paper cup market in the US

Market sizing
Neue Antwort am 11. Juli 2021
1 Antwort
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Anonym A fragte am 11. Juli 2021

Hi all,

I've got a case interview coming up next week and one of my friends told me that this has recently been a common theme of the interview.

I'm quite stuck as to how to approach this though, I'm thinking perhaps I could estimate how many on average people use a paper cup on a daily/monthly basis?

So it'd be [ Population * Average paper cup consumption * Price ].

However, I feel like this would require me to make a pretty vague assumption on the "average paper cup consumption" part, and also this does not really capture the paper cups that are yet to be used. (Eg. Inventory in a cafe.)

I'd appreciate it if you could give me some insights / guide me in the right direction.

Thanks.

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Ian
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antwortete am 11. Juli 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

If you're going to break it down by population consumption, make sure to do an additional split (i.e. city vs rural and/or income bands).

Break it down in the time unit that you personally can most relate to (I buy x amount on x basis...my friends do x).

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Ian

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