Hi, I was browsing some of the past market sizing questions and got stuck on this particular one.
Here's what I thought I could do.
1. No. blood-pressure monitor = (Owned by hospitals) + (Owned by households)
2. Owned by hospitals = (No. Hospitals) * 1 (Assume each hospital owns only one blood-pressure monitor)
3. No. Hospitals = (US population * % Getting sick * % Going to the hospital * No. of visits) / (Hospital Capacity)
Question: I guess the "household-owned blood-pressure monitors" part is pretty straightforward, as well as the number of people going to the hospital. Where I got stuck is "Hospital capacity/year + utilization %". Any help on this bit would be much appreciated!
Also, I'm wondering if this approach makes sense and whether there's a better way to calculate this. (Especially curious if there's any solid 'supply-side' approach)
Thanks in advance :)