Hello, I recently had an interview which I don't believe went too well. I was asked to size the market for medical ventilators and describe how I would forecast growth of this given market. I initially made assumptions about no of people possibly with respiratory problems, then no of people diagnosed, and then identified drivers such as advancements in tech that would drive growth year over year. Eager to hear other approaches. Thanks!
Thanks for your comment Vlad. So I did actually try to clarify, and interviewer simply said "it is a device that aids people with problems breathing"and wanted me to go bottom up style. He seemed to question my method of filtering the market, as opposed to my initial assumption, so I'm open to suggestions of how I might size the market in this case, and then forecast it. Thanks!
Thanks for your comment Ian. So I did actually try to clarify, and interviewer simply said "it is a device that aids people with problems breathing"and wanted me to go bottom up style. He seemed to question my method of filtering the market, as opposed to my initial assumption, so I'm open to suggestions of how I might size the market in either case i.e. (respiratory device or life support device) Thanks!