Estimate the monthly search queries in the US ?
Estimate the monthly search queries in the US ?
Hi,
First of all check the objective - is that search in google, or search everywhere (i.e. Amazon, Facebook, Spotify)
Then I would use the following approach:
Best
Hi there,
Providing some market sizing thinking for anyone revisiting this Q&A:
Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.
For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of the tourism (or hotel) industry? Then break it down that way.
Some tips: