Hi there. Both of the frameworks work in general. However, best to clarify what's the client's goal before you choose/tailor the framework. 

For example, consider below two scenarios:

1). Client wants your help to decide the best way to enter African market. In this case, how to enter matters more.

2). Client wants your help to decide whether to enter African or Asian market. In this case, financial impact matters more.

Just a very general example. Let me know if you need further clarification!

(editiert)

Framework 1 is better & more comprehensive!

Hi there,

There's a similar question that was just asked here: https://www.preplounge.com/en/consulting-forum/how-to-identify-which-market-to-grow-10910

Both of your proposed frameworks work - it depends on 1) How you articulate the buckets and go through them and 2) the specific case/prompt you've been given.

Ultimately, they look good enough on paper, but a proper assessment can only be made upon hearing it!