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Market Entry- Financials / Market Growth always needed?

financials market entry MarketGrowth Rocketblocks
Neue Antwort am 23. Juni 2022
3 Antworten
1,1 T. Views
Anonym A fragte am 19. Okt. 2020

Hello. I am working through a RocketBlocks drill and have a question regarding market entry problems. The problem statement says: "They'd like your team to help identify key areas to execute on as they enter the Brazilian market." In this scenario I assumed that they would be entering the market regardless and therefore didn't look at the financials/mkt growth (this would have been my clarifying question irl).

My question is whether we always need to look at these buckets, even if the client knows they are entering?

Thanks!

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Clara
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antwortete am 23. Juni 2022
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
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Ian
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antwortete am 19. Okt. 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

First, there's almost never an "always" in casing! Things are very much case-dependent and you have to use your business judgement!

That being said, yes, in general, when entering a market, you do need to understand the market! So, at a baseline, you do need to understand if it's big/growing (i.e. if you should even be there). Furthermore, within the market, you need to understand how different sub-markets, demographics, etc. are working in order to make a better decision!

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Robert
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antwortete am 19. Okt. 2020
McKinsey offers w/o final round interviews - 100% risk-free - 10+ years MBB coaching experience - Multiple book author

Hi Anonymous,

No, there is no "always" in case interview prep and that also applies to the situation which you mentioned. The point is exactly as you mention: whenever in doubt, clarify with your interviewer in real-life interviews!

Hope that helps - if so, please be so kind to give it a thumbs-up with the green upvote button below!

Robert

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