There are many cases where man is not familiar at all with the business model. Epecially for profitability cases where it is important to know if there is a mix in order to properly tailor his framework. Is it ok for Mckinsey type interview to ask a clarification question upfront about the business model? The # segments? If yes what is the most elegant way to do it? Would you advise to systematically ask this question for all cases?
Bruno, thanks for the clarification.
Thanks Andrea. It definitely helps