I think like usually I would divide my structure into 1) organic growth and 2) inorganic growth and then break the two parts further down.

1) Organic Growth

Organic growth could be structured using the Ansoff Matrix and talking about the areas 1) Market Penetration, 2) Market Development, 3) Product Development and 4) Diversification. Here some thoughts (of course you could add some creative ideas in each area, read more here: https://www.preplounge.com/en/bootcamp.php/case-cracking-toolbox/structure-your-thoughts/2x2-matrices-and-the-bcg-matrix)

Market Penetration (grow in existing city with current products)

• Can be achieved by attracting new customers (first buyers), which bought previously from competitors (stealing market share).

Market Development (new market with current products)

• New markets could be on a regional, national or international level.

Product Development (same market (city) but new products)

• New products do not need to be necessarily new, but can also be adaptions or updates to existing products developed using companies core competencies.

Diversification (new market and new products)

• e.g. Horizontal diversification: products are often unrelated to current products, but have the potential to attract current customers
• Enter into new city, country or extend to suburbs

2) Inorganic Growth

Here I think I would talk about the following ideas:

• JV’s – e.g. partnering with other businesses e.g. delivery services, supermarket chains to extend current product line; e.g. partner with Hotels so that guests can order too
• M&A – e.g. buying local small niche player and offer its products in our application

(editiert)

Hi,
you can focus on:
- selling new products (e.g. books, apparel, medicines, cigarettes)
- finding new customers (1. how can you engage more customers in the same city? 2. Enter in new cities/countries)

Best,
Antonello

Hello!

1st of all, we should clarify what "grow the whole business means":

- More operations?

- Higher profit? Or even higher revenue, cost regardless?

- International expansion?

- Arriving to more clients?

- Channel expansion?

- Product expansion?

(list goes on and on)

Once this is clear, you drill down on the desired option.

If this does not get cleared, means that the case is about brainstorming all possible options and prioritizing them for the client.

I have a similar case in my "case library" with the prioritization matrix, ping me if you want.

Hope it helps!

Cheers,

Clara