Dear community,
I struggle with the initial structuring of the profitability case as I am not sure whether in my initial structure I should already include Economy & Market trends (Case In Point) or only stick to the internal perspective (Victor Cheng) and focus on competitive comparison later on when I go into detail in the different branches of the problem.
I am worried, that starting by asking about the economic & market trends in the beginning might be too early & unspecific, however only focusing the initial structure on the internal perspective with Profit = Revenues - Cost also sounds too little in detail.
Many thanks in advance! :)