Hi
I came across the question: How many people have hypertension (high blood pressure) in the US, during a profitability case. This info is needed to calculate the market size for a medication. I am not quite sure how to solve a question like this in a good way. Would appreciate any approaches.
Best regards
Hi there,
I think what's expected from you in this case is to connect high blood pressure to health issues (especially obesity). This is the quote from http://www.bloodpressureuk.org/ (I know, the question is about the US, but you get the point):
"Your diet, exercise levels and weight have a real effect on your blood pressure."
My suggestion is to start by finding out the obesity rate in US.
Hope it was helpful.
GB
(editiert)
Hello!
I would encourage you to give it shot and ask for feedback, that is the best way to learn it ;)
In any case, it´s a classical market sizing, that I would approach the following way:
Furthermore, if it´s a market sizing exercise in a profitability case, probably you will also need to discriminate, out of the total "sick" population, how many would buy it from you -market penetration-.
Hope it helps!
Best,
Clara
