Hi,

Hi,

I recommend starting with clarifying the objective - Which metrics you need to achieve with the product? Most probably it will be ROI.

I would also clarify whether it's our painkiller on the market or the product of the competitors since competition and cannibalization are the two different cases. Then I will follow up with the structure:

Analyze our product:

• The value proposition of a product compared to the painkiller
• Different use cases of a product compared to the painkiller
• Unit economics (Current unit costs and costs in relation to scale, Investments, ROI targets, Competitor / substitutes pricing)
• Key capabilities to compete (Patent, distribution, etc)

Analyze the market:

• Size and growth rates of the painkiller market
• Size and growth rate of headache drugs
• Regulation - are they both OTC? Prescribed? Is it different by geography?

Analyze the competitors:

• Market shares, growth rates, profits
• Product (Value proposition)
• Unit economics (Value proposition vs. price vs. costs)
• Key capabilities (Distribution, supply, assets, knowledge, etc)

investment decision:

• Costs, benefits, and investments
• ROI
• Risks

Best!

(editiert)