Hey guys I was watching a video of an example case interview where they had an obscure problem that could not fit well into your traditional frameworks. They were asking for analysis for factors of market attractiveness and how to increase sales.
To solve that case well, you needed to use your own MECE analysis rather than frameworks from victor cheng/case in point etc. I mean this makes sense and is expected, but I had difficulty finding good branches to break the problem down.
So how are you supposed to find choose good MECE branches for your analysis if the case does not fit with any framework and you have not seen the problem before? How do you decide what are good branches to segment the problem? It seems to me that it is very difficult to know a good tree structure if you have never seen the problem before - or am I missing something?
Cheers!