Case prompt: Store X, a store selling groceries and housegoods among other things (like Walmart) has a loyalty program that has been established for 10 years now. The CEO would like to improve the loyalty program. Loyalty program is handled by a 3rd party. Store X is one of 3 major players in the market and the rest are numerous smaller stores.
This is an interviewer Led case.
Q1: what factors would you consider in approaching this case?
What would be a good structure for this problem.
Thanks