Hi there,
You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?
Hint: Do you think this makes more sense top-down or bottom up?
General Tips
Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.
For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of a similar industry? Then break it down that way.
Ian is right, post your solution so we can give more actionable feedback. What else to consider besides Clara's highpoints:
Best,
Denis
Hello!
I would always recommend you to give it a shot and then post it here, this would help you the most.
Btw, I have just posted a case related to market sizing precisely, you can see the detailed tips here: https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/market-sizing-new-startup-launch-baby-strollers-in-the-us-244
This is a very typical market sizing case, where the key steps are:
Hope it helps!
Cheers,
Clara
(editiert)
Hi, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:
Hope it helps,
Antonello