I'd probably want to look at it in terms of area. I'll benchmark that based on X mall which is 5km and there is only one elevator. So i'd say for every 5km there is only one elevator. And if the mall has an area of 10km then we need to 2 elevators. Is that reasonable? Or is there a better way to approach the problem?
(editiert)
Hi there,
You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?
Hint: Do you think this makes more sense top-down or bottom up?
General Tips
Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.
For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of a similar industry? Then break it down that way.
The key to maket sizing questions is to estimate it bottom-up and not top-down. Benchmarking simply based on a competitor is top down and won't win you any points.
There are probably dozens of different approaches, but one specific one could be the following:
Hope this helps!
Hello!
You are also missing something key: depends on how many floors it has, not only on total surface.
How would you factor that in?
Cheers,
Clara
