Hello
this post is about the growth strategy framework concept, and like any other framework it shall be customized to fit the given case.
I looked at multiple Q&A (on preplounge and outside preplounge) about structuring growth strategy cases that have increasing revenues as a goal. I saw 2 approaches suggested by coaches listed below.
Some coaches called the first structure "not solid/not exclusive" & suggested the second approach, contrarily, other coaches called the second structure "non-exhaustive" and suggested the first approach.
The first Structure approach: Use a generic framework to allow the candidate ask questions and avoid jumping into the solution structure immediately (which will be the second approach)
- Analyze External Factors: the argument for having this bucket is if a company wants to grow revenues by 10% in a market growing at 20% versus growing in a shrinking market
- Evolution of the market
- competition
- consumers tastes and trends
- Regulations
2. Analyze Internal Factor: Use the algebraic form of R = V x P
- discuss revenue streams
- discuss pricing
3. Growth Strategy :
- Organic
- Existing revenue sources
- Increase Volume
- Increase Price
- New revenue sources
- Existing revenue sources
- Inorganic
- Acquisitions
- Partnerships
The Second Structure approach: Uses the third bucket of the first structure above as the structure however I do see that some of the buckets above could be inherited in this structure: Revenues = V x P could be discussed when analyzing the organic branch under existing revenue streams however analyzing the market or external factors is important for the argument listed above
Growth Strategy :
- Organic
- Existing revenue sources
- Increase Volume
- Increase Price
- New revenue sources
- Existing revenue sources
- Inorganic
- Acquisitions
- Partnerships
some coaches called the first structure "not solid/not exclusive", contrarily, other coaches called the second structure "non-exhaustive".
So what do you say?
(editiert)