The split works well, good structure and points overall

Few more things to add if you want

Organic

• Launch in new geographies
• Launch a referral program
• Build a community for your product

Inorganic

Just be more specific on what type of M&A you would do, what type of marketing channels would you look at etc.

Best,

Udayan

Hi there,

Overall, good structure. I'm a fan of splitting between organic and non-organic.

However, you need to have a true "approach" tied to this as well. So, how are you going to determine which growth areas to pursue? What will you look at to determine which one(s) will be best (fastest, most profitable, etc).

Hello!

That is a good start, so to say, 1st branch of the tree. However, now you need to keep going in each of them.

• Organic:
  • Geographies
  • Product mix
  • Channels
  • Clients mix
  • etc.
• Non-organic:
  • Strategic KPIs to look into when you look for a target
  • Post-merger integration
  • etc.

Best,

Clara

Hello! I like your structure and the ideas for a start are very good. If we start specifically from the goal of increasing the daily number of uses of the application, it is necessary to conduct research, studying what people want to see in them, depending on the specifics and purpose of applications. You can run as many ads as you want and use marketing, but without a flawlessly working application with the most convenient functions, people will not use it for long. Compare with competitors' apps. Maybe you will notice some interesting features that will make it much more convenient for your users to use.

The second point: what target group are they working for now and whether it can be expanded. Maybe for new segments, you can offer some new functions that will make them use it.

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