After walking through the framework of a Growth case or Market Entry case, in terms of identifying which market to grow, what should be the information we ask?
Growth:
"May I know if we have any information about the existing markets we are currently operating in?"
if growing in existing market is not enough, what should be asked next?
Market entry
"May I know if the client has already shortlisted some potential market for us to analyse? or if the client needs us to do the research to identify the potential market?"
if the client needs us to identify without having any market information, then I will use PESTLE framework to identify a few.
Does the above sound reasonable?
Thanks.