I recently interviewed with a firm which gave me the following problem statement:

Facebook is facing a decline in sales/revenues in Europe. What steps will you take to rectify the problem?

My solution:

1. Increase Ad spend/advertiser

- Increase transparency/visibility to track performance of ads on Meta (automated dashboards)

- Extra Support to businesses - Ad design, creative, marketing insights to get the best ROI

- Upsell other new innovative formats - stories, reel, video, product markers, etc.

2. Increase number of Advertisers

- Incentivize & increase number of sales people/account managers

- Lower price/impression (to increase # impressions)

- Build partnerships with agencies (that handle brands' ad spend)

- Focus on and support SMEs (growing customer segment)

3. Launch alternative revenue streams

- Social Commerce: Storefronts and make money off each tx

- Business account subscriptions: Whatsapp/Messenger/Instagram 

- Premium User Subscriptions: Exclusive ad-free and premium user generated content

- New products: Building a super-app - Payments, mCommerce, Dating, etc.

Have I structured the answer correctly? Am I on the right track or missing something here?

Thanks in advance!