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Italian Beauty Company

Neue Antwort am 6. Mai 2021

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Anonym A fragte am 4. Mai 2021

Hi,

i would like to understand why in the calculation of Mens market share after two years we use 0.95^2 instead of 1.25^2 and in Teenagers 1^2 instead of 1.1^2? Is this an error by any chance?

https://www.preplounge.com/en/management-consulting-cases/interviewer-led-mckinsey-style/intermediate/italian-beauty-company-31

thank you

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Answer 1

Clara

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Content Creator

antwortete am 6. Mai 2021

McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

Can you re-post with the link to the case?

Cheers,

Clara

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Answer 2

Ian

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antwortete am 4. Mai 2021

Hi,

Could you kindly link the case?

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Ana am 4. Mai 2021

Thank you Ian, it's about Italian Beauty Company case https://www.preplounge.com/en/management-consulting-cases/interviewer-led-mckinsey-style/intermediate/italian-beauty-company-31

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