Somehow, I find laying out the case structure the most difficult. After many trials and errors, I am sticking to Cheng's Business situation framework in many cases, because I find it very efficient. The only thing I am confused is that I do not know how properly incorporate Market evaluation in this structure.
For example, there is a New Market Entry case and our client wants to start selling its product in India. Naturally, I am interested in market size of this prodict in India and whether the market growing. Some of the aspects (for example, market share in the market and concentration) can be found in the framework in other branches, but I am struggling to understand where I should run the potential market analysis. That's why sometimes I add a new bucket of "market".
I am pretty sure I am missing something here, so I will be happy to run through your opinions.