I was recently asked the below question. I think I had a good approach but the interviewer didn't not look 100% convinced. I was wondering if you could provide some feedback on this approach.
Our client is a high-end gym in a major city. They have contacted us to develop a strategic plan for their business. Can you please tell me what items you would include in the Strategic Plan (almost like a context page that shows all items we need to look at)?
This was my approach:
1. Company Vision & Objectives
2. External Environmental Analysis
a. Industry overview containing major trends, changes to consumer behaviour, etc.
b. Competitive outlook – who are the main players and what are their differentiating factors, market shares, etc.
3. Internal Analysis:
a. Customer – segmentation, identify segment client should target
b. Product – what products we want to offer (e.g. monthly packages etc) to target segment
c. People – talent needs, culture, capabilities
d. Finance – P&L/ B/S projections for the next few years, scenario analysis
e. Investments/Initiatives – overview of potential initiatives/projects client might want to invest to fulfil strategy
