For the consultants working in Europe (mostly focusing on Western Europe, the UK, and Switzerland, but any insight is very much appreciated!), is Bain a tier below McKinsey/BCG? Reputation-wise they're on par in the U.S. but it seems to me that McK and BCG are much more well-known when it comes to Europe.
If I plan to start in the U.S. but eventually want to move back to Europe (say at the manager level), would you say Bain is the least favorable option (out of three very good options)?