arguments for McKinsey cover letter / experience hired

Hi!

It should be your personal research since the reasons may vary in different geographies. Here are some ideas of what you can use to structure your thoughts:

• You can start with general facts about the local office. Something like “Sidney office is the fastest growing McKinsey office worldwide.”
• If you have an interest in a particular industry or client this may also be a great reason. For example, McK can be the only consulting firm working with airlines in your region.
• You may address the different Global opportunities and office initiatives. E.g. international staffing can be a good opportunity to learn about business in a particular country
• Try to combine professional and Non-business rational. If you have friends working in that company, don’t forget to mention them and what you’ve learned from their experience.
• You may use your other personal experiences like working with this McKinsey, it's deliverables or as it's client
• You can provide your personal experience of working with McKinsey Alums

Good luck!