Is this two-steps approach good enough?

Question

Hello - Is the approach presented in this article a good way to assess competitive response. I haven't come across a case of that type but I find it interesting.

I would assume that there will be some quantitative analysis in that type of cases (i.e. following the example presented in the article: maybe market sizing for the new product introduced by the new competitor, or maybe delta change in the client's market share if the competitor's product is similar to ours etc...)

Where do you bring up the quantitative analysis in the presented approach in here?

Answer 1

Hi there,

This is an intro-level guide - as most are! Competitive Responses are some of the most dynamic cases out there. When you think about it, a competitive response could be a profitability, market entry, M&A, pricing, operations ,etc. As in, it could be anything!

Fundamentally, they're right that you need to 1) Identify what the impact of the competitor's action is and 2) Identify what will mitigate it. That said, how you do this and what your actual framework looks like depends entirely on the specific case!